A b o u t
HOW IT STARTED
"80% of environmental impacts are determined in the design stage"
US National Research Council (NRC), 1991
Castle Rock State Park, California
My first encounter with the claim "80% of environmental impacts are determined in the design stage" was when I immersed myself in the library of San Francisco State University doing my thesis research about sustainable packaging back in 2013. I was thrilled about the impact a designer can have and cheerfully pictured my future career contributing positive impacts on the world...
Since then, I was determined to use design as a tool to make some differences that benefit humans and the environment at any level that I can reach.
Through the years of working in different industries (IoT, entertainment and mining) and working with many brilliant professions, I always enjoy in opening up myself to learn all possible ways that design can help in contributing to the world. The journey through learning inclusive design, ethical design, circular design and many other design principles keeps expanding my knowledge and imagination far beyond what I thought I could do with design when I graduated from school. And the fascinating thing I found is is to implement what I learned into actual practices: not only to deliver a product with good user experience but also be able to pass on the power of design to others who worked with me.
The world is moving faster and faster; there are always new problems emerge and wait for someone to solve it. No matter what kind of challenges they are, I believe in using the design thinking approach and in working collaboratively are the timeless principles.
As a UX/UI designer at Sky, Europe's largest and leading media/entertainment company, I designed user journeys for the TV user interface, with millions of weekly views across Europe.
+ Shaped new features to improve Interactive TV user experience on both Sky Q & Sky plus STB.
+ Redesigned Sky plus STB interface to improve Interactive TV user experiences which successfully reduced dropouts (20%) and increased conversion rates (+28%).
+ Responsible for design concepts and the end to end user journeys for both Sky Q & Sky plus.
+ Creation and analysis of data dashboard to monitor product performance of customer journeys.
+ Utilized Adobe Creative Suite and hand sketching to illustrate concepts and layouts for commercial promotional materials/ Prepared web and print-press ready files.
+ Designed 2D Products, including business cards and holiday/special occasion cards for varies clients.
+ Graphic design for skincare and cosmetics company/ Conducted market research and competitor analysis/ Drafted prototypes for soap and packaging/ Worked with the manufacturer in China.
Sr. Product Designer
Lead design vision and strategy across the entire product lifecycle from conception to delivery across design operations.
+ Design digital apps/platforms for artisanal and small-scale mined (ASM) diamonds to ensure source to market traceability and transparency.
+ Drive for continual improvement and innovation to support business strategies and to improve Pirate Metrics (The AARRR Framework).
+ Collaborate closely with engineers and stakeholders throughout the design process by creating user journeys, wireframes, and prototypes.
+ Lead monthly team discussions with emerging tech or design methods around the digital world and host quarterly workshops for team collaboration.
Quanta Computer Inc.
+ UI/UX design role for Internet of Things devices.
Responsible for wireframing, visualizing, and defining designs for mobile, tablet, and desktop.
Defined and visualized user interface for both iOS and Android and device interactive behavior such as LED indicators based on user experiences.
+ Visual design role for Branding and marketing.
Responsible for brand visual identity design and marketing campaign material design.
+ Web design.
Collaborated with the marketing team to strategize and define an effective user experience webpage.